According to experts, you should dedicate around 8% of your revenue towards advertising.
But if you’re a startup, you may not be able to spend 8% of your revenue on advertising. Because of this, you may be on the lookout for free marketing methods that’ll help you generate some clients.
Below you’ll find three promotional ideas that’ll help you raise some awareness around your business. With the help of these ideas, you should be able to make enough money, so that you can eventually move onto paid marketing ideas.
Let’s begin!
Blogging
Blogging can be a great way to get in front of potential customers, without having to break the bank.
All you need to spend money on is setting up your website, which often just comes down to hosting costs.
Some people dislike the idea of blogging because they think they’re not good at writing.
But it’s important to remember that blogging isn’t about writing essay-style content. It’s more about writing content in a way that’s simple and easy to understand. If you can write in the way you speak, you shouldn’t find it too hard to create some engaging blog content.
Podcasting
Podcasting is almost like blogging but in audio form.
The only real costs you face with Podcasting is having to host your audio and the cost of microphones. You should be able to get a good mic for roughly $150, but if you buy a second-hand mic, it should be a lot cheaper.
When creating Podcast content, you can talk about something on your own or you can interview someone. If you’re going to talk about something on your own, you might go through a topic in the same way you would with a blog post.
If you’re going to invest a guest, you’ll want to find someone in your industry that can share valuable knowledge with your audience. This might include someone that’s recently released a book or someone that has a successful company.
Promotional Products
Promotional products can be a great, inexpensive way to generate some awareness around your brand.
You might want to give your promotional products away at an event or conference. You may even want to hand them out to potential clients after you have a meeting with them.
There are companies that will make branded products for you, but such a service can is often pricey.
Thus, If you want to keep costs low, you might want to buy ‘unbranded products’ and then just put your logo on them. If you’d like to do this, here’s a company that can supply you with some custom logo labels on a roll. You can just take the logos off the roll and stick them on the unbranded products.
Will These Promotional Ideas Help?
With the help of these promotional ideas, you should find it easy to make people aware of your business, without having to spend a ton of money.
If you want to get the best results, you’ll need to experiment and put a twist on these ideas. This’ll ensure you stand out if a competitor is using a similar marketing idea.
It may take some time before these methods deliver results. But once you build some momentum, you should be able to achieve some fantastic results.
Need some tips on how to grow your business? Check out this post to learn how digital marketing can help you gain more customers.
