Product reviews are a game-changer for any small business. They can make or break your company’s reputation. They are so crucial that 84% of customers trust online reviews as much as personal recommendations.
With that being said, it is vital to manage online product reviews properly to get the most benefit from them. In this blog post, we will discuss six tips for managing product reviews.
1. Request Feedback Proactively
One of the best ways to manage your reviews is by requesting feedback from customers proactively. Simply asking them if they like what you have done will help motivate people to leave a review. You also allow them to voice their opinion on things that need improvement.
2. Respond To Every Feedback
If you are a busy small business, it might be tempting to ignore feedback and just move on. However, responding to reviews is one of the best ways to manage your reputation. It shows customers that their opinion matters and motivates them to share negative feedback in private.
You should particularly respond to negative reviews with care. An apology and a solution can turn disgruntled customers around.
3. Keep It Professional
When someone posts a review on your business page, you have the opportunity to engage with and interact informally. However, it is essential to remember that reviews are public comments, so you should keep them professional at all times. This means no personal messages.
Your response should offer a solution and not an explanation. It should also be clear and concise, and the tone when you talk to customers should remain courteous.
Check out this SleepHub product review for an example of a great product review.
4. Track Customer Reviews
You need a reminder to check for reviews on your website from time to time. You mustn’t get caught off guard by a sudden influx of feedback.
You also need to consolidate all reviews on one page. This will make it easier for customers to find your feedback. They’ll be more likely to spend time reading them if the reviews are in chronological order (most recent first).
5. Work With Influencers
An influencer is someone influential in your niche. They are usually an industry expert who has a large following on social media.
If you manage to find the right influencers, they can be very beneficial for your business. Their positive reviews will improve accessibility with customers and prospects.
Influencers also have the power to change conversations about brands, thus leading to more positive reviews.
6. Amplify Frequency of Positive Reviews
When customers see positive reviews often, they will believe that your business is a good one. This can be achieved by changing the “reviews of products” section to show only reviews of people who gave you five stars and four stars.
Customers also want the most recent information. You should update your reviews with the most recent ones.
Managing Product Reviews Equates To Protecting Your Brand reputation
A positive review can make all the difference in customer conversion rates. It’s, therefore, worth investing time and effort into managing product reviews.
Customer reviews should be monitored closely, and proper responses provided. Make sure that you respond quickly to stop their opinion from damaging too much.
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