9 Types of Video Content That Your Audience Will Love

This article could’ve been a video, too.

Video content has consistently proved to be some of the most popular content online. Whether you structure your whole brand around video or you just want to mix things up, expanding your video arsenal is always a good move.

Here are 9 types of video content that your audience will love.

1. Explainers

We all want to feel a little smarter, and we often hold the ones who teach us in esteem. Show off your knowledge with explainer videos and you can make your audience feel smarter—and convince them that you’re smarter still.

2. Personal Stories

The modern brand is all about breaking down the barrier between company and individual. Video content marketing in the form of personal stories is a great way to reach out to your audience and show them that your company is made of people like them.

3. Vlogs

Vlogs aren’t necessarily a specific form of content—in fact, they can encompass many of the others on this list. What unites vlogs is that they’re a great, casual way to get in touch with your audience on a regular rhythm.

4. Round-ups

If you produce a lot of news, tips, and guides, then a round-up video is a great way to make things digestible for your more casual audiences.

5. Interviews

There are two sides to every story, so how about a look at both? Interviews have offered some of the best video content for decades, dating back further than our current age of online content. Interviews are also a great way to add dimension to your brand, whether it’s bringing in new voices to take it wider or bringing in experience to take it deeper.

6. Updates

What’s happening with you, lately? Whatever your answer, there’s a good chance your audience wants to know it. After all, they follow you for a reason.

Videos are a great way to do updates. You can deliver said updates in a conversational style that will speak directly to your audience, making them feel like part of your operation.

7. User-generated Content

Modern branding is often a two-way street. Getting customers to like, share, and even create content for your brand is a huge marketing advantage. Consider encouraging this and sharing the best videos produced by your community.

The bonus? You don’t have to spend the time coming up with video content ideas!

8. Reviews

The popularity of YouTube unboxing and review videos shows there’s a lot to enjoy about them. Better still, video reviews help to foster trust by adding that personal touch to your opinions.

9. Animations

No video catches the eye quite like an animation. That’s why so many kids’ shows are animated. A cute or funny animation is a great way to catch users who might switch off from more “grown-up” content.