Did you know that a billion and a half people shop online every year?
If you want to grow your business, it’s essential that you have a digital marketing plan. By creating the right strategy, you’ll increase your ability to generate valuable leads for your business.
You might not realize that there are several easy things that you can start doing today to improve your business marketing. Read on, and we’ll tell you everything that you need to know.
Define Your Business Advertising Goals
If you want to define exactly what you want to achieve and measure, you need to have specific, measurable, and achievable objectives. Try to be as concrete as possible when you’re setting these goals. It’s always helpful to identify specific numbers and deadlines that can function as benchmarks for your progress.
Try not to set vague goals that are not measurable such as improving your lead generation system or increasing customer engagement on your social media channels. These kinds of goals are too general.
In regards to improving lead generation systems, a better goal is to triple your organic search traffic within the next eighteen months. Not only does this goal have a deadline, but it also includes specific actions to take.
If you’re looking for more guidance in setting great business goals, consider setting smart goals (Specific, Measurable, Achievable, Relevant, Time-bound). This will help you understand what you need to take action on to accomplish your goals.
Segment Your Audience and Define Buyer Personas
It’s essential to know who you’re targeting if you want to launch a successful business advertising campaign. This is why successful businesses choose to segment their audiences.
With each of their audiences, they then create buyer personas. This helps businesses to identify what type of digital marketing strategy is likely to be most successful.
If you want to define buyer personas, you should first identify the different segments for your target audience. The next step is to create personas for each type of ideal customer.
When creating this persona, you might want to look at demographics such as their ages, incomes, challenges, goals, and what kinds of products they desire. The goal of creating personas is to place yourself inside of the minds of your customers.
Perform a SWOT Analysis
A SWOT analysis (strengths, weaknesses, opportunities, threats) offers you a framework for understanding your business in relation to your market. By conducting this analysis, you’ll find clarity about what isn’t working for you, where there are opportunities for growth, and to address external threats.
The first thing you should do is analyze your company’s strengths.
Where and how do you have advantages over your competition? What kinds of things are you excelling at? What resources do you have?
You should then take a look at your weaknesses.
What kinds of things are you not doing well? What is holding you back from making more sales? Where and how does your competition have the edge over you?
The third part of a SWOT analysis involves taking a look at the opportunities that your business has. Are there trends in the market that you can take advantage of? Is there a segment of your audience that you can focus your marketing efforts towards?
Lastly, look at the potential threats that your company faces. Is there a way that your competitor might be able to steal market share? Are there challenges that are keeping you from growing your business?
You can use the information from your SWOT analysis to create a digital marketing plan. Try to play to your strengths, address your weaknesses, and embrace your opportunities.
Determine Your Digital Marketing Budget
Once you have a budget, you’ll know how much you’re able to spend on digital marketing. It will also help you to understand what strategies and tactics are best to use.
In determining your budget, consider looking at factors that include your revenue, goals, and position within your industry. You’ll need to determine things such as how much money you’ll use for building brand awareness and for creating campaigns and offers.
It’s also a good idea to be flexible with your budget. If you see that a certain strategy isn’t working, don’t be afraid to shift your budget to other areas for marketing your business.
If it’s within your budget, it’s also important to hire an SEO company to help your business to implement a winning organic search strategy. If you want to work with experts in the Silicone Valley, consider working with this SEO company.
Make a Marketing Calendar
When you have a marketing calendar, it will become easy for you to map out what you want to accomplish with your digital marketing strategy and how you’re going to do it. It will help you be accountable, which will make it easier for you to hit important deadlines.
It’s a good idea to map out your calendar at least a year in advance and to break it down into monthly segments. This will give you a framework for taking action. It will also help you to create the time to prepare for and execute all of your deliveries.
Get Started to Create a Winning Digital Marketing Plan
If you’re ready to put in enough time and energy, it’s easy to develop a great digital marketing plan for your business. Start by defining your business goals. You should then segment your audience and perform a SWOT analysis. Lastly, remember to set a budget and create a marketing calendar.
If you want to find out more about what it takes to successfully market your business, don’t forget to check out the business section of our website. Here we publish many important articles on this subject.
