Nowadays, online shopping has become the norm for households across the world, leaving businesses with no alternative but to up their digital game.
Yet, with millions of websites competing for your customers’ attention, how do you get to push yours to the front of the queue? We can’t underestimate the importance of website analytics when it comes to increasing your chances in this competitive environment.
These are the top website analytics tools to help you improve your website and grow your business.
1. Google Analytics
Google analytics has to top the list of analytical tools, thanks to its inside information about the inner workings of the world’s most widely-used search engine.
Another benefit of this tool is that it’s free. You can opt for a paid version of Google Analytics, but the available functions usually far exceed the needs of the average business.
These are the benefits of Google Analytics:
- Data visualization helps you monitor metrics easily
- Extensive reporting capabilities
- Data’s collected in real-time
Google Analytics helps you draw data-driven conclusions about your audience’s demographics, interests, and behavior.
SEMrush offers a host of handy free SEO tools, but it can also help analyze your website data, so you can see how well you’re doing with your efforts.
This analytics tool helps you analyze your website as well as your competitors and one of its best benefits is that it analyzes each subdomain as a separate entity.
This 360-degree approach benefits your business by providing insights into the following:
- Competitor ad campaigns and ad budgets
- Compiling the best keywords for ads and content
- Competitor marketing strategies and website traffic
- Your performance on social media platforms
- Your position regarding high-value keywords
- Backlink profile audits
With SEMrush you can generate and share customized website analytics reports according to your needs.
3. Visual Website Optimizer
This analytics tool helps you visualize what would happen if you changed things up on your website. It does this by allowing A/B testing of different textual and graphical on-page elements.
With VWO, you can record visitor sessions for playback reviews that help you pinpoint processes that are disrupting your customer’s journey down the sales funnel.
You can try out a free version of this software before committing to the full package.
4. Crazy Egg
Crazy Egg also offers an excellent A/B testing facility as well as the ability to track your site analytics. This tool places a strong emphasis on conversion rate optimization (CRO).
With Crazy Egg you’ve got access to:
- Tracking website operation with scroll maps and heat maps
- Monitoring the number of clicks on each page element
- Segmenting clicks by search terms and referral sources
Thanks to these insights you can build a better website that’s a magnet for traffic, leads, and profits. According to Decibel, analyzing heatmaps alone can lead to a 70% improvement in conversion rates.
Similarly, this analytics tool lets you see how your users interact with your site, content, and images. Thanks to this you can see which aspects of your site engage your viewers and which ones have them searching for the ‘back’ button.
You can act on these insights in real-time or watch historical playbacks to help you track any changes that have impacted your site.
Thanks to Parse.ly’s data-driven insights, it’s easy to improve key metrics like conversions, reader engagement, and retention.
ClickMeter helps you get more bang for your buck by calculating the ROI of various marketing channels for you. With this platform, you can create URLs and then track and analyze them with over 100 different parameters.
This way, you can find and eliminate traffic sources that aren’t spending money with your business
It works well with Google Analytics so you can analyze, track, and redirect traffic as needed.
Do you want to reach out to more potential clients without losing the ones you already have? Kissmetrics helps you do just that.
Kissmetrics is a paid-for analytics software with payment plans customized to your needs. It works for you as follows:
- Compiles audiences for Instagram and Facebook ads
- Automates email marketing campaigns
- Monitors cross-device customer journeys
- Defines and tracks user segments
Kissmetrics can also integrate with Slack and Shopify and is an invaluable tool for improving engagement, retention, and conversion rates.
8. Adobe Analytics
Adobe Analytics brings data from channels like social media, video, PPC marketing, and searches into one location to help you get the big picture regarding your customers.
It’s a paid tool, that specializes in providing actionable insights into your website metrics so you can:
- Create custom metrics
- Spot and respond to trends
- Access real-time data
- Evaluate your customer journey
- Integrate advertising and marketing strategies
The predictive capabilities of Adobe Analytics are one of its most worthwhile features and you can give it a whirl by signing up for a free trial.
9. Moz Pro
Moz Pro focuses strongly on giving you the information you need to improve your SEO strategy and boost your rankings.
Some of the things you can do with Moz Pro include:
- Use Keyword Explorer to evaluate and refine keywords
- Monitor your site’s performance in local and national search results
- Crawl your site for SEO issues
- Assess your on-page optimization
This tool also offers you the ability to track what your competitors are doing online.
Clicky’s a free tool that offers real-time insights into your website’s analytics, so you have instant access to relevant information. Some of the features included with Clicky include:
- Visitor and action tracking
- Spam filtering
- Campaign tracking
- Uptime monitoring
- A/B testing
You can upgrade to a paid version down the line if your find Clicky’s tools useful for improving your website’s performance.
The Power of Website Analytics Tools
Even one of these website analytics tools can help you define your customers’ expectations and figure out where your website’s letting them down. A few of the best ones combined could help make you an unstoppable force in the realm of digital marketing.
For more insights into how to take your business to the top, keep browsing our blog.