Did you know that Facebook still remains as the top social media platform in the world?
As a matter of fact, it has about 2.27 billion active users each month. It’s only expected to grow as time passes by.
If you’re a tech company, you need effective marketing strategies to thrive. One of these is to track your competitors in social media networks like Facebook. To do this, you need to use a Facebook Ad Spy.
But what are the available methods for you to use? Read on and start learning how to search Facebook ads to your advantage.
1. Facebook’s Info and Ads Tools
Facebook increases their efforts to maintain transparency. To show their commitment, they released a tool they call Info and Ads. This is a great tool that lets you see the active ads that brands are running.
That means you gain an advantage over your competitors. After all, it allows you to spy on them using a few button clicks. It’s the fastest free method to know what makes their Facebook ads tick.
All you need to do is visit your competitor’s page and start. It’s a great tool for small businesses to look for competitors that run ads within their location. But the problem is that your competitors can use this tool against you as well.
No matter what industry you operate, you can use AdEspresso’s tool. It helps you show the other ads within the same sphere. Right now, there are about 170,000 ads in its store.
It’s an excellent resource as AdEspresso adds any Facebook ads they find in a manual fashion. It covers 25 major industries that you can take inspiration from. This tool shows you the rate of engagement for all the ads you see.
You have the means of filtering ads using different attributes. You can sort them by placements, industries, objectives, and attributes. The only drawback is the need to disable AdBlock before using it.
3. AdLeap Software
It’s always great to use free tools to discover your competitors’ Facebook ads. But most won’t give as much insight depending on your needs. There are times when its functionalities tend to lag behind, making it untimely for your business objectives.
You can buy AdLeap for $97, and it gives you a lot of information. This helps you discover the ads that have spectacular performances in terms of engagement. It helps you know what you need to make good Facebook ads and plan for better products in future campaigns.
AdLeap helps you view an ad in a comprehensive manner. That means you can see the ad copy and its engagement rate. It also reveals how the ad performs over a certain time period.
If you want to follow a certain brand, you can get alerts when they publish new ads. Their customer support is great. That means you have a reliable means of getting answers for any of your inquiries.
4. AdSwiper Facebook Ad Spy Tool
This tool can save you a lot of resources you spend testing ads. It allows you to use methods that already work for any industry. The great thing about AdSwiper is that it has both a free and premium version.
The main difference is that the former only shows ads appearing in your newsfeed. The latter allows you to see your ads using different filters like keywords, page names, and more. You can see the ads that perform well in terms of likes, views, comments, and other factors.
The main drawback is that you don’t learn as much from the ads AdSwiper shows. But if you’re willing to invest a lot, you need to pay $247 each year. Either way, it’s a good tool to gain more information about your competitors.
Are you interested in copying or creating images for Facebook Ads? If so, you need to rely on advertising pieces that already enjoy success. That means you need to maintain a swipe file to keep your creativity flowing.
If you don’t have one, you can try using Swiped.co since it’s a great library of good examples. It has almost 500 ad inspirations separated into two categories. You can either choose to check the modern or classic examples.
Among all these tools, PowerAdSpy is the truest spy tool of them all. It allows you to know your competitors’ target audience in terms of age, interests, and location. It’s also a great resource if you’re using Shopify and you want to know your competitors’ activities.
PowerAdSpy has around 6 million ads in its database. It comes from over 15 countries, meaning you can see ads that aren’t written in English. You can search Facebook ads using keywords, advertisers, and location.
The main problem with this tool is that its free version doesn’t have as many features. Are you willing to invest in this tool? You can pay a minimum of $49 per month to use its premium version.
Peer benchmarking is a great strategy to know where you stand. Learn more here if you want to know how it helps your business. That’s why it’s important to use Adsova to know your competitors’ strengths compared to yours.
It has a massive database of over 500,000 ads. It updates on almost a daily basis, combining both textual and visual ads. It’s unfortunate that it doesn’t have a free version, but it’s worth the $39 monthly fee.
Get a Facebook Ad Spy Tool Today!
Now that you know some of the great tools and services to spy on your competitors, use them to the fullest. These services can reveal any Facebook Ad no matter what industry you’re in. Use these ads as inspiration to start your own Facebook Ad campaign.
Using a Facebook Ad Spy tool allows you to take the best things your competitors offer. But always remember that this is half the battle. It’s still up to you to improve using the information you get.
Looking for help with your small business? Here’s our guide to help you learn about the benefits of small business technology.